Own the provocative rum brand that sells itself. A complete flywheel experience identity built for the $36B+ global rum market — where cocktails dominate, virality is built-in, and the name is unforgettable.
Some names you can't forget. Some names you can't say on TV. Some names sell themselves.
RUMJOBS isn't just a brand. It's a conversation starter, an algorithm magnet, and a complete experience identity waiting to be activated. While other rum brands chase tired pirate imagery, RUMJOBS leads with provocative confidence — the same energy that built Liquid Death into a $1.4B water company.
The name does what every marketer dreams of: it gets people talking before they've even tasted the product. Every video title writes itself. Every piece of merch sparks a double-take. Every mention is an impression.
RUMJOBS.COM — The Universe. All content, all cocktails, all products. The full brand experience.
RUMJOB.COM — The Gateway. One signature cocktail, one perfect experience, one entry point into the world.
The world's third-largest spirit category is ready for disruption.
Rum dominates the cocktail menu — Mojito, Daiquiri, Piña Colada, Dark 'n' Stormy — yet the category remains, in industry terms, "relatively unexploited." The old guard (Captain Morgan, Sailor Jerry, Kraken) built rum's image around pirates and nautical nostalgia. That era is ending.
New premium brands are moving away from tired tropes toward provocative positioning, production stories, and experience-driven marketing. RUMJOBS is perfectly positioned to lead this shift — with a name that cuts through noise and a brand architecture built for the modern cocktail-forward, content-first consumer.
Content creates culture. Culture creates demand. Demand creates empire.
Like Liquid Death (content-first water) and Yeti (lifestyle-first coolers), RUMJOBS is designed as a flywheel brand — where every element reinforces and accelerates the others.
Publish "Quick Rumjobs," "Premium Rumjobs," "Your First Rumjob," and "Rumjobs After Dark." The algorithm rewards the double-take. Every title is a hook. Every thumbnail gets clicked.
That attention builds a tribe. Cocktail enthusiasts, bartenders, nightlife crowds, and rum connoisseurs who get the joke and want in on it. The brand becomes a badge of belonging.
The tribe wants RUMJOBS on tap, in cans, at their bar. They want the merch — the tongue logo tee, the "Good to the Bitter End" hat, the glassware that makes guests ask questions.
Distilleries, RTD brands, and bar groups brew and pour RUMJOBS. Each SKU becomes content. Each location becomes a destination. The physical experience feeds the digital machine.
Merch, membership, and repeat purchases lock in lifetime value. Digital badges, exclusive releases, and "Rumjob of the Week" submissions keep the community engaged and returning.
Then the loop runs again — bigger, louder, better.
A fully formed identity ready for activation.
Built-in copy that rotates across contexts while maintaining brand consistency.
+ 25 additional taglines included in brand package
Every title is a hook. Every format is viral-ready.
The genius of RUMJOBS is that the content practically writes itself. The name does the heavy lifting — capturing attention, driving clicks, and earning shares through sheer memorability. While other brands fight for views, RUMJOBS content gets clicked out of curiosity alone.
One brand. Endless activations.
The subscription box market for spirits is booming. RUMJOBS is perfectly positioned for:
"Monthly Rumjob Club" — Curated rum selections, cocktail kits, and exclusive recipes delivered to members
"The Rumjob Kit" — Everything you need for THE signature cocktail: premium rum, bitters, garnishes, glassware
"Rumjobs After Dark" — Premium subscription tier with rare rums, limited merch, and members-only content
The right buyer activates this overnight.
Experience brands with viral DNA command premium valuations.
These brands proved that identity beats product. Liquid Death sells canned water at $2+ because it sells an identity. Yeti sells $400 coolers because it sells a lifestyle. RUMJOBS is designed with the same DNA — a brand where the experience, content, and community ARE the product.
In rum specifically, celebrity-backed Casamigos proved that provocative positioning and lifestyle marketing can command $1B+ exits. RUMJOBS brings that same energy to the rum category, with built-in virality that celebrity endorsement can't buy.
The brand identity is built. The flywheel is designed. The market is waiting. What's missing is the right partner to pour it, produce it, and let it run.
info@rumjobs.com